Competing in a global context - Coggle Diagram
Competing in a global context
Relative comparative advantage
Absolute comparative advantage
Diamond model by Michael Porter
Competing amongst business organisations
Porters 5 forces
Convergence, divergence and crossvergence
Organisations tend to coalesce around popular and effective ideas and practices internationally.
An attempt to bring global standards and develop them to the local context
in which an organisation most closely mirrors the assumptions and practices of an internal or localised context.
Kapferer's brand identity prism
Building a global brand
Finding and leveraging influences
Using global frameworks with local reverence
Engaging in cultural immersion
Brand tribe and community
Be aware of who you employ and if they are in debt bondage
Make sure not to target vulnerable consumers with aggressive techniques
the targeting of marketing at lower-income consumers in developing countries
Corporate Social Responsibility
It is the right thing for corporations to do – the moral argument.
It is expected of corporations – there are pressures on corporations to demonstrate CSR
It is in corporations’ interests to engage in CSR – enlightened selfinterest.
Separation of business operations due to geographical location