Please enable JavaScript.
Coggle requires JavaScript to display documents.
TATA MOTORS, John is a working guy who earns a decent income and is…
TATA MOTORS
TRIGGERS
recommended by the safety standards of india
luxury in a specific budget
TV adverts and hoardings
new design
willingness to drive
advanced and a budget car in the market
proper research on the websites
test drives
comparison between the different cars
magazines and news papers
new concept in a lower price
known through mouth publicity
offers and discounts allowed
features / technology
EMI options
exchange
experience of the costumers
new variants
word of mouth
some where the other brands have a default
no better variants available in the budget
MOMENT OF PURCHASE
service centers
mode of payment
exchange value
tax concessions
insurance
additional cost
discounts given
maintenance cost
new information regarding the brand
in showroom service
test drives
flexible payments
expecting better price
check out the promotions
influencing the decision
pre buying remorse
INITIAL CONSIDERATION SET
fits in the budget
better then the competitors
better then what I want or fulfilling my current expectations
past experiences
technology and advancement
online and offline reviews affecting the choice
choices available
alternative products
recommendation
beliefs
test drives
on road experience
better performance
ACTIVE EVALUATION
direct reconditions
testing with positive intentions
delivery time
ease of payment
better emi options
better exchange value
performance better then competitors
better sound systems
safety aspects
testing the compititors
POST PURCHASE EXPERIENCE
satisfaction
justifying the choice
better then the previous experience
easy service policies
quality of the car
premium experience
lower burden in monitory terms
further exceptions
feedback
service centers
LOYALTY LOOP
recommendations
working on the negative feed backs
compensating for the losses due to company mistakes
providing most premium after sales experience
effecting the buyers choice for the future purchase
better improvements in future
John is a working guy who earns a decent income and is looking for a car in a specific budget