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Consumer Decision Journey For Bumble - Coggle Diagram
Consumer Decision Journey For Bumble
Triggers
Emotional trigger
Singlehood
TP11: Came cross casual dating feature of bumble while and thinks of installing to avoid single hood
Hook up Culture
TP12: Heard of online dating and hook ups from FBW partners
Loneliness/Recent Breakups
TP10: Made user install app on emotional whips to not feel lonely
Confidence Boosting
TP9: Installed dating apps to test social/flirting skills
Socializing
TP13: Heard of Bumble's features, looking for BFF, Playdate, etc.
Most friends are using bumble
TP7: Saw most friends using bumble
TP8: Saw a hot chick using bumble
TP6: Heard success stories of friends through bumble
LGBTQIA+ Community involvement
TP5: Heard about the brand at social gathering or community gathering
Exploring same sex relationship
TP14: Came across Bumble's same sex relationship ads on YouTube
Bored during lockdown
TP4: Came across bumble on social platform and installed to avoid boredom
Media and Advertisment
Came across YouTube ads
Came across POP promotions
Read on blog
Instagram/Facebook posts
Billboards
Friend/peer suggestion
TP3: Shared experience with brand
Favourite influencer or blogger suggested
Saw bumble sponsorship at social events
Bored of current dating app
TP1: Actively looks for new dating apps, comes across bumble
TP2: Comes across dating app section on play store/app store
TP16: Saw a hot chick using bumble
Actively looking for dating apps
TP17: Trying to get in online dating culture
New to the city/town
TP15: Looking for new friends nearby (Bumble's connection feature by nearby location )
Looking for workout partner/roommate
TP15: Bumble's looking for workout/roommate feature
Social media/paid search ads
TP18: Instagram/Facebook ads about new features
Read reviews online
TP19: Reviews on dating apps rating websites
TP20:Read reviews on appstore/playstore itself
Initial consideration set
Dissatisfaction through other dating app
Read good brand review
Influncer recommendation
Wants to explore safe space for same sex relationship
Easy account set up
User friendly interface