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5 Elements of good logo - Coggle Diagram
5 Elements of good logo
Simple
Without being 'overdrawn'
Brand
Master card
Logomark became simple over the years
Memorable
Keeping the logo simple and appropriate to achieve memorable
Brand
McDonald's
The arch stands for 'M', the 1st character of the brand's name
Appropriate achieved
The golden arch is simple without other additional things
Timeless
Stand the test of time
Brand
Nike
Logomark (swoosh) remain the same over the years
Appropriate
The design should correspond with the brand's position
Brand
ToyRUs
Child-like font and colour scheme suit the brand
Versatile
The logo should works across a variety of media and applications
Brand
WWF
Monochrome colour scheme can be easily fits into any applications
