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Apple, Consumer Decision Journey of Apple ( Possibilities) - Coggle Diagram
Apple
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TP 24: Shop discount offers (shop discount offers drawing customers in to the store to ciew products, where they wouldnt have gone otherwise)
TP 14: Student discount offers (offers by Apple communicated to random students by email, etc.)
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TP 12: Competitor brand mention (e.g Samsung adverts on Snapchat comparing their products to Apple's)
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TP 30: Instagram product add-on adverts e.g. Laptop sleeves, phone covers, etc
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TP 8: Specialist websites (e.g. someone looking for cameraphone recommendations, and seeing iPhone recommended)
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TP 34: Celebrity interviews (celebrities talking about how good a product is e.g. Ranbir Kapoor on AIB interview)
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TP 35: Productivity channels (promotion of productivity apps, often available only on Ios e.g. Dayone Journal, Notion)
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TP 38: Podcasts (e.g. Joe rogan, product mentions)
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TP 40: Reading tagline “Think different” (in another context, reminding of Apple)
TP 41: Randomly reading up on other topics not linked directly to product e.g. Intel vs M1 comparative analysis by online tech enthusiasts
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Post purchase experience
TP 70: Instagram adverts (targeted marketing for Apple Users,e.g. laptop sleeves, phone covers, etc.)
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TP 75: Interface of Apps unique to iOS (Keynote, Procreate, etc.)
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TP 64: Apple customer mini-courses on product use-case (offered by Apple Genius Bars in handful of locations, visible in stores)
TP 77: Apple product add-on adverts (phone covers, laptop sleeves, etc. directed at Apple customers by company)
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Moment of purchase
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TP 58: Apple old product exchange offers in store (usually mentioned as tags under products in store)
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