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The Four - Coggle Diagram
The Four
Product
Functionality
Design
Branding
Accessories
Support
Quality
Packaging
Promotion
Advertising
Strategy
Personal
Selling
Direct
Marketing
PR ( Public relations)
Sales
Promotions
Budget
Price
Strategy
RRP (Recommended Retail Price)
Discounts
Volume
Wholesale
Bundling
Discrimination
Flexibility
Place
Channels
Inventory
Warehousing
Order
Processing
Transportation