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7-star hotel, (Jones & Robinson, 2020) - Coggle Diagram
7-star hotel
Market segmentation
Demographic, high income guests (Smith, 2015)
Psychographic, high expectations (Smith, 2015)
Behavioral, repeat purchasers (Yu, Timmerman, 2014)
Geographic, high developed countries (Arora, n.d.)
Market Structure
Monopoly or Oligopoly
Specific guests (Sgeinternational, n.d.)
Not a lot of competition (Travel online, n.d.)
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B2C
buyers are weak and the businesses are strong (Jones & Robinson, 2020)
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Servunction Model
Staff
Well trained staff (Eytan,2015)
Physical environment
Over the top quality (Jumeirah, 2021)
Processes
Strict policies and work procedures (Jumeirah, 2021)
Other customers
Big influence on each other (Eytan, 2015)
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Order winners
Helicopter transfer (Springer, 2017)
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Internal objectives
Quality
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Aesthetics (Chuang, 2020)
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