COMPETING IN A GLOBL CONTEXT
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GLOBAL TRADE
ENVIRONMENT

COMPARATIVE ADVANTAGE

ABSOLUTE

RELATIVE

PORTER'S DIAMOND MODEL πŸ”·

PORTER'S FIVE FORCES 🌬 OF COMPETITION MODEL

CHALLENGES

PESTLE

CULTURAL TRANSLATION

INTERNATIONAL
OPERATIONS
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INTERNATIONALISATION

NEARSHORING 🏘

OFFSHORING

PROACTIVE INTERNATIONAL SOURCING

POOR TRANSLATION OF BEST PRACTICES

LOGISTIC SERVICES AVAILABLE

SUPPLY CHAIN
MANAGEMENT
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OUTSOURCING

VERTICAL INTEGRATION
↔

SUPPLY CHAIN EFFICIENCY

THROUGHPUT EFFICIENCY

πŸ’°πŸ’Έ

EXCHANGE RATES

REGULATIONS

TAX AVOIDANCE

GLOBAL IMBALANCES

CONVERGENCE

COLLECTIVE INTELLIGENCE

"SHRINKING OF THE WORLD"
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DIVERGENCE

PARENT CULTURE
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CROSSVERGENCE

HRM

MANAGING DIFFERENCES

STAKEHOLDERS

EMPLOYEES
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EMPLOYERS
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SHAREHOLDERS

MARKETING

THE BRAND

CONTENT

IDENTITIY

EQUITY

REPUTATION

ETHICS