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Consumer Decision Journey on Amazon, Kiara : An independent working women…
Consumer Decision Journey on Amazon
TP1:Advertising
newsspaper advertising
Social Media
Youtube ads
Word of mouth
Tv/ radio
Billboard
Sugested by a friend
seeing others buy
easy shopping
A to Z things available
TP2:Analysis
is the pacakging proper
What I want is available or not
Consumers review
past experiences
Availability of brands
Comparing the price from other websites
Comparing features
Trust or belief
Sales and offers
Discount offers
Bussiness on amazon
Easy payments ( eg.can use online payments or cod )
also helps in paying all bills
Moment of purchase
Brand interventation
Gurantees and warranties
Mode of payments
Checkout promotions and displays
different prices
Regression of old fimiliar or new brand
product catlog
consumers review( before purchasing anything go through the previous buyers review)
Information or description of the product
cart options
Purchase interruption
prime membership offer
loans
Expiry dates on food packages
Delivery hours
Post Purchase Experience
Easy return policies
Variety of payment options
Fast track to customers support
Satisfaction
loyalty card
Recommedations
Refund
Shipping offers
Recommendation of products.
Loyalty loop
Recommeding others
Did the product last enough
Brand loyalty
Customers experience
Discussing the product with people
Badmouthing of the product
Repurchase
Follow /post on social media
Posting Blogs
Kiara : An independent working women living in Mumbai city.