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Muldale eCom Parent Topic Analysis, Parent Topic: Wooden Chopping Boards…
Muldale eCom Parent Topic Analysis
Gin Glasses
PT Opportunity:
Stemless gin glasses (PT SV 900)
Page Target: N/A
Parent topic:
copa gin glasses (PT SV 300)
"Consolidated - low competition/competitor found in both serps"
Page Target:
Link
Surfer SEO Analysis: 29/04/21
https://app.surferseo.com/audits/s/fBw51mxFtZOJOPXVb2YXPUNHU6vm5ggY
Parent Topic:
Designer Gin Glasses (PT SV 110) + Luxury Gin Glasses (PT SV 50)
"Consolidated - low competition/competitor found in both serps"
Page Target: N/A
Parent Topic:
Gin Glass Gift Set (PT SV 1000) + Gin Glasses Gift Set (PT SV 250) + Gin Balloon Glasses Gift Set (PT SV 60)
"Consolidated - low competition/competitor found in both serps"
Parget Target:
Link
Surfer SEO Analysis 05/05/21:
https://app.surferseo.com/audits/s/NrEoVclLVstxAVDlbLLGoOcCotYIL3HF
Parent Topic:
Thick Stem Gin Glasses (PT SV 100)
Page Target:
Link
Surfer SEO Analysis: 05/05/21:
https://app.surferseo.com/audits/s/N4si5tdBgYxxj5GB69Nx6aUi4xMt4Rag
large gin glasses (PT SV 150) + big gin glasses (PT SV 60)
Page target:
Link
Surfer SEO Analysis 29/04/21:
https://app.surferseo.com/audits/s/9OIDh1_VFyJ8eVO7Y5wvi3A4rFpOohjM
Parent topic:
balloon gin glasses (PT SV 300) +
gin balloon glasses (PT SV 700)
Page Target:
Link
Surfer SEO Analysis 27/04/21:
https://app.surferseo.com/audits/s/yXeCt9uUPsppHfTySqmmpuaQY9Q86NK8
Gin Bubble Glasses (PT SV 60) + Bubble Gin Glasses (SV 60)
Page Target:
Link
Surfer SEO Analysis 05/05/21:
https://app.surferseo.com/audits/s/-dcbMpCG4EmYy7O4Li1iKArTx07QI347
Garden Trug
Parent Topic:
vegtrug (PT SV 13,000)
Branded form of "planters" see vegtrug.com
Parent Topic:
small trug (PT SV 40)
medium affinity with branded search for "vegtrug"
Parent Topic:
wooden vegetable trug
non-parent topic - high affinity with branded search for vegtrug
Parent Topic:
trug (PT SV 11,000) + trugs (PT SV 3,600) + garden trug (PT SV 600)
Link
Surfer SEO Analysis 06/05/21:
https://app.surferseo.com/audits/s/HnXp6gRHidiReBvQbjRvhyas9tnRdapY
Parent Topic:
large trug (PT SV 50)
medium affinity with garden trug / wooden trug
Parent Topic:
wooden trug (PT SV 430)
non-parent topic in Ahrefs. Consolidated "wooden trug" and "wooden trugs" and "wooden trugs uk" and "wooden garden trug" and "wooden trug basket"
Link
Surfer SEO Analysis 06/05/21:
https://app.surferseo.com/audits/s/5sar9Wjt_Z1TTTdPJIS3koqJHWXPocj6
Parent Topic:
plastic trug (PT SV 590)
Some low competition slots (Argos ranking for "plastic tubs")
Parent Topic:
gardeners basket (PT SV 210) + garden basket (PT SV 400)
Borderline consolidation - very confused SERP for "garden basket"
Parent Topic:
trug bucket (PT SV 80)
medium affinity with "plastic trug"
Parent Topic:
trug basket (PT SV 530)
trug basket is parent of "wicker trug" - reasonable affinity. Low competition for "wicker trug"
wicker trug basket, willow trug, willow garden trug, willow trug baskets, trug baskets
PT likely to be substantially bigger than 530
Link
Surfer SEO Analysis 06/05/21:
https://app.surferseo.com/audits/s/sSDA0HDG4MPH2iD9FqKF5Jhg4uscZZtj
Parent Topic:
flower trug (PT SV 30+)
Non parent topic target - low SV, but also specific search results for flower trug with low search volume
Link
Surfer SEO Analysis 06/05/21:
https://app.surferseo.com/audits/s/vdSx2Rf7_x6J-90LP5Pt8KB71PZPljeG
Parent Topic:
trugg (PT SV 340)
Confused SERP (old DOS game called trugg) - low competition if used correctly. looks like a synonym, but isn't commonly used as such
Parent Topic:
shallow trug (PT SV 30)
non-parent topic keyword. SERP dominated by "Gorilla tubtrug" results / branded search
Parent Topic:
wooden trug box (PT SV 20)
non-parent topic opportunity. SERP has low affinity with anything else. Low competition.
Link
Surfer SEO Analysis 06/05/21:
https://app.surferseo.com/audits/s/WAJx9vEzhxHEYOFbigHGsOKLGZhH4Tiv
Parent Topic:
oak trug (PT SV 10)
Page Link
non parent topic opportunity. Ultra Low competition.
Worktop Savers
Parent Topic:
Worktop Savers (PT SV 800) + Glass worktop savers (PT SV 100) + Worktop Protectors (PT SV 100) + Glass Worktop Protectors (PT SV 150) + Worktop Saver (PT SV 1200) + Large Glass Worktop Saver (PT SV 90)
A lot of correlation in the SERPs. No competitors ranking in multiples with more than one page.
Link
Surfer SEO Analysis (Worktop saver) 06/05/21:
https://app.surferseo.com/audits/s/1JLeuIVJutVg8Fw5Ybgs0Lll5IIieswE
Parent Topic:
Clear glass worktop savers (PT SV 20)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/6O2aNh47IMNSHiGH4RSa5pnDZcmH9Htx
Glass Chopping Boards (PT SV 250) + Glass Chopping Board (PT SV 480)
Great opportunity here - ideal word for parent page.
slight correlation with glass worktop but clear opportunity also.
Parent Topic:
Coloured Chopping Boards (PT SV 280)
Parent Topic:
Rustic Chopping Board (PT SV 70)
Link
Parent Topic:
Colour Coded Chopping Boards (PT SV 3200) + Coloured Chopping Board Set (PT SV 50)
Link
SURFER AUDIT LINK 20/05/21:
https://app.surferseo.com/audits/s/PRB0y37-RG0OjXtVq7zuTonvM-pZ-E7L
Parent Topic:
Lime Green Worktop Saver (PT SV 30)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/1WkLRSmfiWtGorDQWZ82gnuiiBN5U-iU
Parent Topic:
Tuftop Worktop Saver (PT SV 30)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/Z2PxrR5MWdC746YQHPAjqGP4aCg_vDPg
Parent Topic:
Toughened Glass Worktop Saver (PT SV 30)
Link
Parent Topic:
Scion Worktop Saver (PT SV 50)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/ok1yO5rhJdfcvWDTJAG9NQj3smBULazV
Carving Knife Sets
Parent Topic:
Carving Knife (PT SV 3900) + Meat Carving Knife (PT SV 250) + Carving Knives (PT SV 100)
Very similar SERPs for all three. Same companies & pages.
Parent Topic:
Carving Knife Set (PT SV 600)
Correlation with Carving Knife - but a competitor does appear in both SERPs and more opportunity with this keyword.
Link
Parent Topic
Carving Knife And Fork (PT SV 80)
Clear distinction in the SERPs - some correlation with sets. But an opportunity to rank both.
N/A
Parent Topic:
Boxed Carving Knife Sets (PT SV 10)
Again, come correlation with carving knife sets but worth testing.
Link
Parent Topic:
Laguiole Carving Set (PT SV 40) + Laguiole Carving Knife Set (PT SV 10)
Clear low competition product page.
Link
Wicker Picnic Basket
Parent Topic:
hamper baskets (PT SV 21,000)
Search intent is "wicker"
SERP is relatively high competition for broad term
Parent Topic:
picnic hamper (PT SV 4,200)
combine with picnic hampers (PT SV 140)
High affinity with "picnic basket" - however opportunities to rank for both
Parent Topic:
picnic basket (PT SV 20,000)
This is the parent topic of "wicker picnic basket"
Combined with "picnic basket set" (PT SV 230)
Narrow, high competition - lower affinity with "wicker" search intent
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/RTs4DQNXhkFs_imhKpvRJtBSc5y9i-3i
Parent Topic:
empty hamper baskets (PT SV 3,100)
high affinity with hamper baskets
potential opportunity to rank for both (probably combine)
Link
SURFER AUDIT 20/05/21:
https://app.surferseo.com/audits/s/h-v-ifKI0_vY7SPMocdU718fLDn1A9hW
Parent Topic:
wicker hamper (PT SV 1,400)
Combined: "wicker hamper baskets"
Difficult not to overlap heavily with hamper baskets less than 50% affinity in search results so in theory could rank 2 pages
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/-K0xbNnGqxP5-OhYDtzLEhQ80quInxrl
Parent Topic:
picnic set (PT SV 3,800)
High competition, low affinity with "basket" or "hamper" keywords - good secondary target for relevance at least
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/EVH96BSjnC7ur1duCLRxvUEcJGgtUWeB
Parent Topic:
vintage picnic basket (PT SV 120)
Combine vintage picnic set (PT SV 210)
Narrow opportunity - vintage is a great search modifier / differentiator
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/aaKGHE5GamTHMNXm8ZlS4RBp9tXwha2s
Parent Topic:
empty picnic basket (PT SV 190)
no affinity with empty hamper baskets - good adjacent opportunity
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/HEcGkTFK48nSrPsDcsd9rgENsd6GC7p6
Tea Cosies
Parent Topic:
Cosies (PT SV 1900)
Confusion in SERPs requires the tea for distinction.
N/A
Parent Topic:
Tea Cosy (PT SV 5100) + Tea Cosies (PT SV 250) + Tea Cosies UK (PT SV 50)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/mTeuWszDt9AM3cXBgXsOqPXJgytSbQA1
Parent Topic:
Vintage Tea Cosies (PT SV 10) + Vintage Tea Cosy (PT SV 40)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/lLPRVNUnEMU6Ny19U4B4pwwMzQxnAXX7
Parent Topic:
Knitted Tea Cosies (PT SV 90)
N/A
Parent Topic:
Cosy Tea (PT SV 80)
A specific product - not to be confused with tea cosies.
N/A
Parent Topic:
Black Tea Cosy (PT SV 40)
Relevant & Specific search in SERPs
Link
SURFER SEO AUDIT: 20/05/21:
https://app.surferseo.com/audits/s/4tjF5QiAv0rC4-9shHWaSf_xA0i9RM28
Parent Topic:
Large Tea Cosy (PT SV 40)
Parent Topic:
Funky Tea Cosy (PT SV 40)
Parent Topic:
Red Tea Cosy (PT SV 50)
Relevant & Specific search in SERPs
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/iVzm6vY-O5v4MtVQF8Nnwql1EjQr1K-D
Parent Topic:
Blue Tea Cosy (PT SV 20)
low volume but high relevancy
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/qgkZ0sIfhYCxhxrf1VAjaPEaIouc4roE
Oven Gloves
Parent Topic:
Double Oven Gloves (PT SV 730)
Parent Topic:
Oven Gloves (PT SV 18000)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/p_bLOO5Qn4PF3QUzKLMfe0xIqs2Wm1Iv
Parent Topic:
Black Oven Gloves (PT SV 100)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/rgRm8i_8Lm-9HKEIFYP4M4XL2LH7cPk4
Parent Topic:
Blue Oven Gloves (PT SV 80)
Link
https://app.surferseo.com/audits/s/sYvAGIn8xsAl_-W4o-FzBr5ZbWciidH4
Parent Topic:
Red Oven Gloves (PT SV 60)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/fWzDRWGOrigEGU-dCpHe4d0wnLpUzgp6
Parent Topic:
Heavy Duty Oven Gloves (PT SV 70)
Link: N/A
Parent Topic:
Yellow Oven Gloves (PT SV 70)
Link
SURFER SEO AUDIT 20/05/21:
https://app.surferseo.com/audits/s/PsOpZ5nGhWAH9OkDaenqAQlJdVXM1p-7
Parent Topic:
Best oven gloves (PT SV 900) + Heat Resistant Oven Gloves (PT SV 60)
Link: N/A
Crystal whiskey glasses
Parent Topic:
Whiskey Glasses (PT SV 1200), whisky glasses (PT SV 5200)
Strong affinity between two spellings in SERPS - nobody ranking two pages (One in each).
Parent Topic:
Crystal Whiskey Glasses (PT SV 40), Crystal Scotch glasses (PT SV 50), crystal Whisky glasses (PT SV 150), cut crystal whisky glasses (60)
Clearly defined in SERPs and separate to Whisky glasses but interchangeable with crystal whiskey glasses. Leans towards strong crystal brands. Suggest its own crystal page.
Parent Topic:
Waterford crystal whiskey glasses (PT SV 30), Waterford whisky glasses (PT SV 40)
Lends perfectly to brand page if relevant.
Parent Topic:
Glencairn Crystal Whiskey Glasses (PT SV 30), Glencairn (PT SV 40)
Lends perfectly to brand page.
.
Parent Topic:
Square Whiskey Glasses (PT SV 10)
Parent Topic:
Best whiskey glasses (PT SV 170)
Article driven page 1 - good blog prospect.
Parent Topic:
Whiskey taster glasses (PT SV 140), Whisky taster glasses (PT SV 100), whisky tasting glasses (PT SV 40)
Nice clean SERPs - strong opportunity.
Parent Topic:
Scottish whisky glasses (PT SV 40)
Distinct opportunity - some cross over with whisky glasses but likely due to a lack of competition for the term.
Parent Topic:
Whisky Glasses Set (PT SV 50)
Worth a punt. Etsy is a good target.
Parent Topic:
Edinburgh crystal whisky glasses (PT SV 20)
Parent Topic:
Single malt whisky glasses (PT SV 30)
Parent Topic:
Dram glass (PT SV 200), whiskey dram glass (PT SV 40), whisky dram glass (PT SV 10)
Crumpet Rings
Parent Topic:
Egg Rings (PT SV 4,000)
Broad parent topic - heavy brand bias / search modifiers used (Argos, Asda, Tesco etc.)
Parent Topic:
Crumpet Rings (PT SV 1,800) + Muffin Rings (PT SV 50)
Wicker Shopping Baskets
Parent Topic:
Wooden Chopping Boards (PT SV 480)
Link
SURFER AUDIT LINK 20/05/21:
https://app.surferseo.com/audits/s/Uz92hfcfCo7mDsOfIU8yZukbYdmMAqZR