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Benefit Cosmetics, raising one's self esteem - Coggle Diagram
Benefit Cosmetics
They're Real campaign
uses irony
funny
everyday objects are being exaggerated
colour
size
placement
whimsical
uses surrealism
distorts the idea of reality
distorts reality yet calls it "real"
being unconventional
love and belonging
Hoola Bronzer campaign
playful
nostalgia
childhood memories
brings out your inner child
powerful concept
bringing back what was once forgotten
flirty
implies that the product will make men turn their heads
you will look attractive with this product
boosting self esteem and confidence
love and belonging
B.Right! Skincare campaign
encouraging self care
love and belonging
honours retro girly DNA
witty
playful
sophisticated
funny
Boss Brows campaign
empowering
celebrates women
encourages self acceptance
breaking rules and boundaries
going against beauty standards
unconventional
validating
love and belonging
raising one's self esteem