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Marketing Summit - Coggle Diagram
Marketing Summit
TOFU
What is a funnel & a lead magnet
SEO (Local)
Paid Social
Facebook Ads(?)
Google Retargeting
Yelp
Intro
Kitces on CAC & why you SHOULD spend on marketing
Taylor on Websites as a foundation
Presentation?
Advisor website makeover?
MOFU
Drip Marketing
Podcasting
Blogging
Email*
Peter Lazaroff
Text messages
On-Site engagement
On-Demand or Ongoing Webinars*
Quizzes
Riskalyze/MGP/etc
Specialized Onboarding Campaign
Brittney Castro?
Mary Beth Storjohann
BOFU
Sales/Conversion Process
Kris Venne/Ritholtz
Post-event VIP?
Parking Lot for Ideas
COI Marketing (Tiffany Charles)