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Bumble, Customer Persona: Millennials. College Student. Age 18-25 …
Bumble
Initial Consideration Set
Security
Data Protection
Privacy
Features/Modes
Dates
Friends
Networking
Platform UI
Data Collection
Emotional / Behavioral Concerns
Acceptance
Attitudes
Platform UX
Engagement
Moment of Purchase
Activity Reports
Beans = in app currency
Read Receipts
Virtual Gifts
Payment Modes
UPI
Debit/Credit Cards
BumbleBoost
BeeLine
Rematch
BusyBee
Active Evaluation
Competitors
UI
UX
Privacy
Security
Data Protection
Data Collection
Engagement
Features
Location Matching
Interest Matching
Spam Prevention
Spotify Collaboration
Music Preference based matching
Loyalty Loop
Updates
New Features
API Upgrade
User Management
Subscription
Membership
Freemium
Email/Newsletters
Repurchase (Membership Renewal)
Triggers
Media & Advertisement (for reach)
Billboard
Television Commercial
Website
Newspaper Ads
SMM
Twitter
Facebook
Youtube
Instagram
Story
Post
Influencer Collaborations
Snapchat
LinkedIn
Blogs
Vlogs
Emotional Triggers
Loneliness
Singlehood
Recent Breakups
Confidence Boosting
Socializing
Hookup Culture
Post Purchase Experience
In-app Purchases for Enhanced Features
Customer Support
Feedback
Review
Complaints
Spam
Customer Persona:
Millennials.
College Student.
Age 18-25
Metropolitan Cities
Single
Smartphone User