Block 2: Competing in a Global Context Global

Marketing

Financial

Global Market

Financial Regulation and Reporting

Transfer Pricing

The Arms-Length Principle

Foreign Exchange Market

Affecting Consumer Confidence

Fluctuations in foreign exchange rates

Weak Currency (Depreciates)

Strong Currency (Appreciates)

Tax Laws

Differing Regulations

Differing Tax Laws

IASB Framework

IFRS Standards

Managed by

Transfer Mispricing

Unitary taxation/ profit apportionment

Instability when trading between Countries

Can affect Profits

The Micro Environment

The Macro Environment

Branding

Economic Considerations

Environmental Considerations

Technological Considerations

Political Considerations

Socio-cultural Considerations

Legal Considerations

Trading Systems

Ethical Considerations

Reputation

Content

Identity

Organisation Capabilities

Market Attractiveness

Resources

Product Adaptation

Skills

Competitive Advantage

Market Competition

Profit Potential

Market Size and Growth Rate

Market Access

Appeal

Trading Environment

Globalisation

Business Structure

Sustainability

Issues

Ethical Values

Standards of Consumer Protection

Geographical Segregation

Made to Order

Inverted

Standard

Adaptions

Market

Innovations

Transformation

Infrastructure

Competition

Understanding of Trade

Authorities

Absolute Competitive Advantage

Relative Competitive Advantage

Porter's Five Forces Model

Local Government

World Trade Organisation

Will Affect Marketing

Has Direct Effect on Finance