Block 2: Competing in a Global Context 
Marketing
Financial
Global Market
Financial Regulation and Reporting
Transfer Pricing
The Arms-Length Principle
Foreign Exchange Market
Affecting Consumer Confidence
Fluctuations in foreign exchange rates
Weak Currency (Depreciates)
Strong Currency (Appreciates)
Tax Laws
Differing Regulations
Differing Tax Laws
IASB Framework
IFRS Standards
Managed by
Transfer Mispricing
Unitary taxation/ profit apportionment
Instability when trading between Countries
Can affect Profits
The Micro Environment
The Macro Environment
Branding
Economic Considerations
Environmental Considerations
Technological Considerations
Political Considerations
Socio-cultural Considerations
Legal Considerations
Trading Systems
Ethical Considerations
Reputation
Content
Identity
Organisation Capabilities
Market Attractiveness
Resources
Product Adaptation
Skills
Competitive Advantage
Market Competition
Profit Potential
Market Size and Growth Rate
Market Access
Appeal
Trading Environment
Globalisation
Business Structure
Sustainability
Issues
Ethical Values
Standards of Consumer Protection
Geographical Segregation
Made to Order
Inverted
Standard
Adaptions
Market
Innovations
Transformation
Infrastructure
Competition
Understanding of Trade
Authorities
Absolute Competitive Advantage
Relative Competitive Advantage
Porter's Five Forces Model
Local Government
World Trade Organisation
Will Affect Marketing
Has Direct Effect on Finance