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Block 2: Competing in a Global Context Global - Coggle Diagram
Block 2: Competing in a Global Context
Marketing
The Micro Environment
Organisation Capabilities
Resources
Product Adaptation
Skills
Competitive Advantage
Market Attractiveness
Market Competition
Profit Potential
Market Size and Growth Rate
Market Access
The Macro Environment
Economic Considerations
Environmental Considerations
Technological Considerations
Political Considerations
Socio-cultural Considerations
Legal Considerations
Trading Systems
Ethical Considerations
Branding
Reputation
Content
Identity
Appeal
Financial
Financial Regulation and Reporting
IASB Framework
IFRS Standards
Transfer Pricing
The Arms-Length Principle
Transfer Mispricing
Unitary taxation/ profit apportionment
Foreign Exchange Market
Affecting Consumer Confidence
Fluctuations in foreign exchange rates
Weak Currency (Depreciates)
Strong Currency (Appreciates)
Instability when trading between Countries
Can affect Profits
Tax Laws
Differing Regulations
Managed by
Differing Tax Laws
Global Market
Trading Environment
Competition
Porter's Five Forces Model
Understanding of Trade
Absolute Competitive Advantage
Relative Competitive Advantage
Authorities
Local Government
World Trade Organisation
Will Affect Marketing
Has Direct Effect on Finance
Globalisation
Business Structure
Made to Order
Inverted
Standard
Sustainability
Adaptions
Market
Innovations
Transformation
Infrastructure
Issues
Ethical Values
Standards of Consumer Protection
Geographical Segregation
