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Baskin Robbins, Kamaldeep Singh.
PhD Student @ TIFR.
Male.
Age 25.
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Like waffle cones, toppings etc.
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More versatile the payment methods, broader the customer target
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T83 is mentioned again as the purchase and associated experience will influence brand associations and therefore future buying preferences
Interactive social media campaigns can include hashtag movements. These can further increase brand loyalty (along with increasing brand awareness and reach).
Product innovation is mentioned in Loyalty Loop as innovativeness of the brand can engage the customers longer.
(forgot to mention Snapchat earlier, thus the numbering error)
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