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Snickers, A 25 year old girl whose name is Jill who has a major sweet…
Snickers
Trigger
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Ingredients
TP 12 - Packaging (Allergy Warning, Contains xyz, etc)
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Recommendations
TP 16 - Friend, family, acquaintance
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Price
TP 14 - Product, online and offline store
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Advertisements
TP 7 - TV, billboards, social media, print media
Promotions
TP 18 - Brand website, social media, print media
Discounts/Offers
TP 7 - Website. Social Media ads, in store ads
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Social Media Posts
TP 20 - Instagram, Facebook, Twitter, Pinterest
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Post purchase experience
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Buyer's remorse
TP 73 - price drop, product quality
Giving feedback
TP 78 - google, feedback pages, online and offline store
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Product is expired
TP 82 - Product, Shelf life
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Returning the product
TP 69 - Return policies, brand
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Feeling ill - foodborne
TP 86 - Product quality, ingredients
Moment of Purchase
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Damaged Product
TP 60 - Product, packaging
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Coercion
TP 59 - Check out counter person, Sales person
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Active evaluation
Convenience of buying
TP 43 - Website, offline store, online store
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Direct Recommendation
TP 40 - Retargeted ads, messages, emails
Reviews/Ratings
TP 47 - Amazon, Google, eyc
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Loyalty Loop
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Writing reviews online
TP 94 - online feedback forums, brand website, online stores, search engine reviews
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A 25 year old girl whose name is Jill who has a major sweet tooth. She is often busy with her job. Recently married and shares responsibilities and tasks of her household with her husband.
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