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:globe_with_meridians: Competing in a global context :globe_with_meridians…
:globe_with_meridians: Competing in a global context :globe_with_meridians:
Human Resources
Alternative perspectives to global innovation
crossvergence
local needs
employee relations and globalsation
Employee relations to Human Resources Management
International labour market
Does globalisation allow for Convergence or Divergence
Global culture
innovations
convergence
divergence
STEEPLE
HRM
HRM in a global context
Stakeholders
Globalisation
HRM in globalisation
Marketing
International marketing in a global context
The global marketplace
international marketing
micro environment
macro environment
entering international markets
operating in international markets
Globalisation vs customisation
Introduction to branding
Defining a brand
naming
equity
identity
reputation
Branding in a global context
characteristics
marketing strategy
Global positional marketing
Marketing & Ethics in a global context
Ethical issues
Marketing
Consumer perspectives
worker perspectives
Corporate social responsibility
Operations
Giving context to your ideas
Geographic :world_map:
Economic
Political / Cultural factors
STEEPLE
The global trade environment
Effects
More international trade
Potential barriers
Countries in the Global Trade Environment
Challenges
Political instability
unpredictable business environment
changes
Quickly
flexibility
Cultural differences
Business management
Customer services
Porter's Diamond Model :diamonds:
Porter's Five Forces Model
International Operations
Implications
Costs :currency_exchange:
Hidden costs
extended journey
carbon footprint :footprints:
time delay :alarm_clock:
Off shore / reshore
International operations strategies
Home country with exports :house: :articulated_lorry:
multi domestic operations
regional operations
global coordinated operations
location
Supply Chain Management
Management
Efficiency
vertically integrated
outsourcing
advantages :heavy_plus_sign:
disadvantages :heavy_minus_sign:
City Leadership & Business Opportunities
Finance
Economic & Finance flows in a globalised world
Global imbalances
crisises
multinationals
Tax considerations and exchange rates
international tax rates
:pound: :currency_exchange:exchange rates :euro: :dollar:
issues
Fundamentals of international financial reporting
different jurisdictions
IFRS standards