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Restaurant Na Xie Nian's Brand Image, Restaurant 3 - Coggle Diagram
Restaurant Na Xie Nian's Brand Image
Affordable price
The Innocent's Main value
Strive to be good, kind and moral
Giving chances for everyone to enjoy their food
Connect with people
Caring Set Meal During MCO
Active on social media to connect with people
The Innocent
Seen as trustworthy, reliable and honest
Kind-Hearted
Fund/Goods raising
For people in-need
Free food for ppl living in slum area
Marketing Niche of The Innocent
Associated with morality, good virtues, simplicity, can be nostalgic
Restaurant Na Xie Nian's brand personality (based on the 12 brand archetypes)
Kind
Reliable, Trustworthy
Moral
Nostalgic
Rustic
Vintage
Interior Design of the resataurant
Meets with the Marketing Niche
Nostalgic
Rustic
