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Web Marketing Strategies - Coggle Diagram
Web Marketing Strategies
The Four P's of Marketing
Product
The physical item or service that a company is selling
Price
The amount the customer pays for the product
Promotion
Spreading the word about the product
Place
The need to have products or services avaiable in many different locations
Marketing Strategies
Customer-based Marketing Strategy
Accommodates different needs of various types of customers
Product-based Marketing Strategy
Most likely to buy items from particular product categories
Market Segmentation
Identify specific portions of their markets and target them with specific advertising messages
3 Categories of Variables to Identify Market Segments
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Market Segmentation on the Web
Present different store environments online
Separates virtual spaces
8 Methods in advertising on the Web
Display Ads
Text Ads
Email Marketing
Search Engine Management
Mobile Device Advertising
Interusive Ad Format
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Offering Customer a Choice on the Web
Services matched to needs of a particular customer
Segmentation
Behavioral
Usage-Based
Occasion
Stage 1: Awareness
Recognize the name of the company or one of its product
Stage 2: Exploration
Potential customers learn more about the company or its product
Stage 3: Familiarity
Customers have completed several transactions and are aware of the company's policies
Stage 4: Commitment
When customers are often willing to tell others about how happy they are with their transactions
Stage 5: separation
When the intensity of the relationship between customers and company fades
Branding
Branding Elements
Relevance
Differentiation
Perceived Value
Concepts
Pay-per-conversion Model
Affiliate Program Baker
Cause Marketing
Pay-per-click Model