Please enable JavaScript.
Coggle requires JavaScript to display documents.
Block 2, Michael Porter - Coggle Diagram
Block 2
Branding
Brand reputation
Brand identity
Brand Identity Prism
Brand equity
Brand content
Brand Naming
Coined
Arbitrary
Suggestive
Descriptive
Generic
Logos
Packing and Labelling
Marketing Mix
International Brand
Local Brand
Global Brand
Globalisation
Innovation
City Leadership
Managerial
Public services
Political
Democratic Processes
Civic
Community
Business
Private sector
Nutrition transition
Large labour market
Supply Chains
Outsourcing
Efficiency
Bullwhip affect
Vertically Integrated
Supplier Relationships
Ethical Issues with Globalisation
Different standards of consumer protection
Increasing cultural homogenisation
Targeting of lower income consumers
Expolitation
Geographical segregation
IFRS
Aims
Transparacy
Accountability
Efficiency
Standards
Development (IASB)
Agedna consultation
Research programme
Standards Development
Implementation
IFRS 1-16
Profiles
Widespread global adoption
Global culture
Convergence
Best practises
Divergence
Parent culture
Crossvergence
Global knowledge
Local needs
Glocalisation
Global
Local
Competition
Amongst countries
Theories
Relative comparative advantage
The Diamond model
Comparative advantage
Relative comparative advantage
Amongst Businesses
The five forces of competition
Suppliers
Substitutes
Buyers
Potential entrants
Industry competitors
Foreign exchange market
Currency
Demand
Equilibrium
Supply
Government Intervention
Increase interest rates
Financial reporting
Information for investors
Taxation
Stewardship
Imperialism
International Marketing
Global marketplace
Macro environment (STEEPLE)
Market attractiveness
Profit potential
Market access
Organisations capabilities
Skills
Resources
Competitive advantage
Micro environment (STEEPLE)
Considerations
Socio-cultural
Technological
Economic
Politcal and Legal
Trading systems
International markets
Modes of entry
Corporate Social Responsibility
Different Views
It is expected
Moral Agent
In corporation's interests
Right thing to do
Customer Loyalty
How to accomplish
Redesigning of supply chains
Offshoring
Re-shoring
Michael Porter
