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REDBULL, Sourav : Bank Employee who works hard and lives in South Bombay. …
REDBULL
Triggers
Packaging of Redbull
Googles Ads
Saw at events
Bloggers and Influencers
Offers and Discount
Saw on the shops Rack
Energy drink
Brand Endorsement
Biking Events
Word of mouth
Instagram Snaps
Seeing while others Drinking
Newspaper
Social Media
Sponsorships at Music Festival
Blog Posts
Traditional TV
Publicity Stunts
Sponsorships
Events they've created
Latest Ventures
Read somewhere : Contains bull sperm
Feature/Ingredients
INITIAL CONSIDERATION SET
Attractive Packaging
Ingredients
Assistant Interaction
Past Experience
Store Stacking at Chemist
Promotions at the time in College Events
Availabilities of Redbull
Brand Generated at Content
Difference in preference of Taste
Try on item
Alternatives of Energy Drink
Comparison of Price
Samples
POST PURCHASE EXPERIENCE
Self Satisfaction
Expensive as compared to other brands
Comparing with Different Brands
Quality of product
Served Chilled
Easy to carry
Ready to Drink
Keep Away from children's
Limited Edition
Spike in Concentration
Returning Customer
Work Extra-Hard
MOMENT OF PURCHASE
Wings to Fly
Packaging Cans
Refreshment
Want in Cheap Rates
Display / Design
Energetic Vibe
Caffeine
Service at shopkeeper
Self Relief
Purchase Interruption
Known Brand
ACTIVE EVALUATION
Direct Recommendation
Through Friend
Neighbors
Free Giveaway samples
Last watched hoarding
Sweet Taste
Easily Available
Up-Front
Decision Making
Setting priorities
LOYALTY LOOP
Consideration Set
Better Taste
Better than others
First Preferences
Other Loyalty Behavior
Talking to other Users
Frequent Purchaser
Loyalty Generating TRigeers
Recommends to others
Posts on Social media on Different Platforms
Brand Loyal
Feedbacks to Brands
Disposal
Badmouthing of redbull
Overall Experience
Limited Edition Concept
Exciting
Design of can
Sophasticated
Outgoing
Repurchase
Sourav : Bank Employee who works hard and lives in South Bombay.