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Progressive Masculinity, PROGRESSIVE MASCULINITY X MENSXP, Mapping shop…
Progressive Masculinity
Behavioural
Unconvetional
Scale up/ Influence
Celebrate
Amalgam
Identify
growth
Problems
traditional
progression
Avenues
Culture shaping
Mental
problems
Self - how to discover
friends/ family/ work - how to communicate
strangers - how to tackle
Solutions
Experiences
Learnings and hacks
MythBusting
Changing environment and culture
positive masculanity
journey/ stories
celebrities / Influencers
family
cousellors
Learning and Healing
Life coaches
aspirations
places to explore
Tech to help heal
Developmental needs and the gap
Physical
Body
Physical Health
Food
Training
Shop
Shop + behaviour
Shop + essentials
Shop + need creation
Shop + normalise
Fashion
Apparel & Shoes
Make-up & beauty
Hair
Experiences
soft skills
Environment
Change
Problems
Solutions
Acclimatise
Outlook
Relations
Family
Friends
Partner
Acquintances
society
PROGRESSIVE MASCULINITY
X
MENSXP
Mapping shop to different needs
Mapping solutions to different content streams