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Competing in a Global Context (Sancino et al, 2019) - Coggle Diagram
Competing in a Global Context (Sancino et al, 2019)
Globalisation
Global trade
Glocalisation/ Crossvergence
Convergence
Divergence
Competition
The Diamond Model
Five forces of competition
Absolute comparative advantage
Relative comparative advantage
Global trends
Innovation
Sustainability
Supply chain
Foreign direct investments
Financial
Balance of payments
Foreign direct investments
Global imbalances
Portfolio investments
Transfer mispricing
Arms length principle with profit appropriation
Unitary taxation
Exchange rate
Demand
Supply
McBurger Index
Financial regulation
Stewardship
National economy
Information for investors
Borrowed legislation
Imperialism
Taxation
Financial reporting
Contingent model
International Accounting Standards Board
International Financial Reporting Standards
International Marketing
Global marketplace
Macro environment
PESTLE
Micro environment
Suppliers
Consumers
Marketing intermediaries
Competitors
Publics
The organisation
Modes of entry
Indirect exporting
Direct exporting
Joint ventures
Strategic alliance
Global strategic partnerships
Licensing
Franchising
Contract manufacturing
Management contracting
Direct investment
Globalisation vs Customisation
Brand
Brand identity
Brand identity prism
Phsyique
Personality
Culture
Relationship
Reflection
Self-image
Brand reputation
Brand equity
Brand content
Brand name
Packaging and labeling
Brand tribes
Tribal roles
Tribal manifestations
Brand communities
Global vs local branding
Innovation
Ethics
Consumer protection
Exporting Consumerism
Cultural homogenisation
Targeting
Geographical segregation
Corporate Social Responsibility
Organisational capabilities
Skills
Resources
Product adaptation
Competitive advantage
Market attractiveness
Market access
Market competition
Market growth rate and size
Profit potential