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Globalisation - Coggle Diagram
Globalisation
How?
Indirect export
Strategic alliances
Global strategic partnerships
Joint ventures
Licensing
Francising
Direct export
Management contracting
Contract manufacturing
Direct investment
Branding
Key concepts
Role of brands for organisations
Role of brands for consumers
Architecture & naming
Coined
Suggestive
Arbitrary
Descriptive
Generic
Logo's
Packaging & labelling
Evolving environment
Local & global
Tribes & communities
When?
Local market saturated
Low growth domestic market
Too small domestic market
Driven by customers
Competitive forces
Portfolio balance
Cost factors
Financial & economical flows
Balance of payment
Current account
Capital account
Financial account
FDI's
Portfolio investments
Transfer pricing
Arm's length principle
Exchange rate
Ethics
Consumer protection
Export consurism
Increase cultural homogenisation
Low income target
Geographical segregation
Control
IMF
Stability international monetary system
Worldbank
Share prosperity
IASB
Financial regulations
IFRS
Accountability
Transparency
Efficiency
Where?
Consideration of macro environment
STEEPLE
Consideration of micro environment
Market attractiveness
Organisation capabilities
Social
CSR