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Consumer Decision Journey for lifestyle - Coggle Diagram
Consumer Decision Journey for lifestyle
Triggers
You tube/ television advertisement
Word of mouth
Show in marriage
Newspaper/ magazine
Seasonal offer
Friend Recommend
Seeing someone as to buy
Show in store
Listen on radio
Instagram ads
Read somewhere.
Easily available
Show brand name printed on Tshrit
To give gift someone
high quality
Available on online website
offers
trial what gives you comfrot
Promotional messages
moments of purchase
Service at the store
product trial
With offer
advice of emloyee att store
Payment options
Guarantee / warranty
collection
Quality difference
repurchase
Ad your favourite list
Social media page follow
Subscribe YouTube page
biased initial consideraion
good experience
good service
more understanding towards middles class buyer
better than other brand
other loyalty behaviour
gift to someone as
discussing wih oher people
talking to other user
discuss to committee
initial consideration set
Trustworthy
Heavily advertising in social media
Available on online website
Comparison with other product
Event promotion
Store experience
Various types of product of same brand
Choice available
Feedback of purchase
Affordable price
Active evaluation
feedback of purchase
affordable price
available on online website
event promotion
same type of product of different brands
trustworthy
heavily advertising on social media
post purchase
Satisfaction
Easy return policy
Guarantee / warranty period over
You suggested to others
return policy
comfort for material
exchange policy
customer service
buy back policy
loyalty generation trigger
loyal towards product
worth the price
quality