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Land Rover, Gurpreet: 34 year Entrepreneur and a car Enthusiast., No…
Land Rover
Active Evaluation
TP36. Price vs Features Comparison
TP37. Safety comparison with the competitors
TP38. Accessibility of the Products
TP39. Direct Recommendations(Friends/Family/Colleague)
TP40. Price Comparison with competitors
TP41. Direct comparison with competitors
TP42. Buying options
TP43. Availability of the product
TP44. Ease of Buying
TP45. Brand Intervention
TP46. Offers & Discounts
TP47. Price benefits
TP48. Upgradations of Features
TP49. Extended Warranty
TP50. Resale Promise
TP51. Low Cost after sales services
TP52. Fuel Economy
TP53. Additional Customer benefits
TP54. Optional Accessories with the package
TP55. Emission Norms
Initial Consideration Set
TP19. Recommendations from Friends/Family/Colleague
TP18. Auto Consultants
TP20. Test Drive
TP 17. Experience Campaigns
TP21. Brand Trust
TP22. Brand Reputation
TP23. Brand Loyalty
TP24. After Sales Service
TP25. Past Experience
TP26. Pricing
TP27. Safety Standards
TP28. Ownership Experience
TP29. Features offered
TP30. Service Network
TP32. Off-road Capabilities
TP33. RSA
TP34. Long Term Reliability
TP35. High Speed Stability
Triggers
TP4. Youtube Reviews
TP5. Dealerships
TP3. Hoardings
TP6. Friends/Family(HUMAN INTERACTIONS)
TP2. Exhibitions
TP7. Road Shows
TP1. TVC
TP8. Experience Events
TP9. Delivery Experience
TP10. Ownership Reviews
TP11. Luxury Influencers
TP12. Off-roading Festivals
TP13. Auto Expert Suggestions
TP14. Print Media
TP15. Social Media Campaigns
TP16. Challenges(Heavens Gate Challenge)
TP31. Celebrity Endorsement
Moment of Purchase
TP56. Pre Delivery Inspection
TP57. Lengthy Paper Work
TP58.False information
TP59. Damaged Car
TP60. Hidden Cost
TP61. Extra Taxation
TP62. Buying trouble
TP63. Limited Payment methods
TP64. Delaying buying decision
TP65. Last Minute Confusion
TP66. Extraordinary Service
TP67. In store experience
TP68. Considering competitors products
TP69. Old Production Vehicle
TP70. Complementary Services
Post Purchase Experience
TP71. Buying second vehicle of the same brand
TP72. Comparing it with other vehicles
TP73. Recommending to Family/Friends/Colleagues
TP74. Sticking to the brand for further purchases
TP75. Up To The Mark After Sales Services
TP76. Satisfying the purpose
TP77. Outstanding Delivery of the product
TP78. Top Notch Accessories
TP79. Hassle free documentation
TP80. Unexpected delay in delivery
TP81. Damaged while attempting delivery
TP82. Not recommending to others
TP83. Dissatisfied with the services
TP84. Extra Charges for delivery
TP85. Heavy Maintenance charges
Loyalty Loop
TP86. Trust has built
TP87. Continuing further purchases
TP88. Joining loyalty programs
TP89. Strong recommendations to the peers
TP90. Better than other brands
TP91. Getting best customer service
TP92. Easy accessibility to the brand
TP93. Following the brand on social media platforms
TP94. Getting acquainted with other owners.
TP95. Promoting the brand on personal level
TP96. Exceeded expectations
TP97. Specific offers for the customers
TP98. Getting early access to the pre launch products
TP99. Having an opportunity to attend special events by the brand
TP100. Testimonials for the brand.
Gurpreet: 34 year Entrepreneur and a car Enthusiast.
No actions mentioned only Touchpoints