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Consumer Decision Journey for 'The Body-Shop', 22. - Coggle Diagram

- - - - TP63: Scanned a QR code at the Subway
    - - TP64: Saw products near Check-out Counter at a store.
    - - TP100: Digital Payment on Payment gaeway of the App
      - TP101:Billing counter
- - - - Gifting it to friends and family
        
        TP90:Bought Gift Vouchers/Coupons at the Retail Store
        
        TP91: Subscribed to Monthly Subscription Model online
    - - TP99: Delivery Service
  - - - TP98: Customer Service
- - - - TP94: Social Media like Facebok,Twitter,Instagram
- - - - TP40: Word-of-mouth
    - - TP52: Spas/Beauty-parlours
      - TP53: Dermatologist/Doctor's clinic
    - - TP1: Influencers(Online/Offline)
    - - TP55: Online Chat Consultation
      - TP54:Feedback Reviews/Comments online
    - - TP49:Used products during a Hotel stay
      - TP51: Childhood Nostalgia
      - TP50: Suggestions of Family Members, Friends
    - - TP2: Book
    - - TP44: Book-Signing events
      - TP48: New Product Launches
      - TP45: Concerts
      - TP47: College/Corporate events
      - TP46: Exhibition/Trade show
    - - TP58:Spas, Beauty Parlors
      - Give-aways/Hampers
        
        TP56: Events at Malls, College
      - TP57: Newspaper Ads
    - - TP59: Stalls at the Mall
    - - TP16: Brand Merchandise Distribution
      - TP15 Branding on Delivery staff Uniform, Vehicles
      - TP6: Redeemable Coupons to induce Sale
      - TP3: Branding on Shopping Bags
      - TP14: Scanned a QR code at the Subway
      - TP4: Posters on the Bus Station, Bus, Trains, Subway
      - TP13: Newsletters
      - TP5: Billboard on a Flyover
      - TP12: Newspaper Cut-outs
      - TP7: Home Page of Multi-retail apps
      - TP11: E-mail Marketing
      - TP8: SMS/Whatsapp marketing
      - TP10: Sale advertisements on Radio
      - TP9: Flyers/Brochures
    - - TP60: Discount Coupon inside Packages when ordered for something else online
    - - TP42: Official Website of the App
      - TP43: Official App of the Brand
      - TP41: Multi-Retail E-Commerce Sites
    - - TP39: Sales-Staff
      - TP38: Online Multi-retail App like Nykaa/Purplle
    - - TP30:Heard it in a Pop Song
      - TP37: Saw it in a movie/T.V Show
      - TP33: Page 3 Article
      - TP34:PR Event
      - TP36: Television Ad
      - TP35: Radio Jingle
    - - TP23:Place of work/Social environment
    - - TP32 Youtube Vlogs
      - TP31: Blogs
    - - Walking down the aisle of the store
        
        TP28: Product Display at a Multi-retail Store
      - Browsing categories
        
        TP26: Retail outlet at the Mall
      - TP27: Stand-alone Retail outlets of the Brand
      - Store closer to home
        
        TP29:Local Shopkeeper/Chemist
    - - TP25: Facebook Story/Post of a Friend
      - TP24 Instagram Story/Post of Influencer/Friend
    - - TP20:Magazine Ad
      - TP19: Youtube Ad
      - TP1: Sponsored Ad on Instagram
        
        TP18: Newspaper Ad
        
        TP17: Google Search Ad
    - - Came across the Website link of the Brand
        
        TP21:Official Website
      - TP22: Official Instagram/ Twitter Page