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Viewbility
Viewability is a measure of whether or not an ad had a…
Viewbility
Viewability is a measure of whether or not an ad had a chance to be seen by a user, It gives marketers the base knowledge that their message was seen by a customer,
Why its important
In December 2014, using Google's Active View technology, we found that 56% of all display ads didn't even have a chance to be seen!
How to Measure it
Google Active View Technology It is integrated into all of Google’s advertising products to measure viewable impressions in real-time.
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Viewbility Condition
the IAB and MRC define a viewable impression as one that’s at least 50% visible for at least one second.
VIDEO - In-stream video ads should have 50% or more ad’s pixels in the user’s viewport for a continuous 2 seconds.
Large display ads (greater than 242,000 pixels) should have 30% or more ad’s pixels visible in viewport for a continuous one second.
Condition when your Ad are not Viewable 
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Viewbility Benchmark
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Usually, mobile devices have higher viewbility than Desktop
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A viewable impression is a metric of online advertising that indicates if a display ad is actually viewable when it’s served
VIEWABLE IMPRESSION
A count of the number of impressions that were deemed “viewable” under the MRC’s Viewable Impression Measurement Guidelines.
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