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Advertising campaign angle pt1, Advertising campaign angle pt2 - Coggle…
Advertising campaign angle pt1
Emotional
It's a way of persuading your audience by means of an emotional response or trigger. It draws out feelings such as happiness, anger, or guilt in the audience
Surrogate
Surrogate advertising is a form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product. ... In India there is a large number of companies doing surrogate advertising, from Bacardi Blast music CD's, Bagpiper Club Soda to Officers Choice playing cards.
Promotional
Promotional advertising is a tool used to attract interest in a product or service through offering additional incentives for making a purchase. It can include incentives like coupons, temporary price reductions, promotional gifts or giveaways.
Bandwagon
Bandwagon advertising is a specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing.
questioning the costumer
Using rhetorical questions in adverts, such as "isn't this a great deal"
facts and statistics
Using known facts and charts such as pie charts/bar charts to help with advertising
Patriotic
Use strategies that convey a sense of national pride. e.g. Ralph Laurens USA Gear uses the colours from the American flag and also has the word USA on the back
Advertising campaign angle pt2
Un finished ads
The unfinished claim is one in which the ad claims the product is better, or has more of something, but does not finish the comparison.
Ideal family and Ideal kids ads
Different family members are portrayed in different ways e.g. mothers are portrayed as the primary physical care givers such as breastfeeding and changing nappies and fathers are portrayed in play activities with their children but more towards their son rather than their daughter.
Weasel Words
Weasel words are used to avoid a direct statement or promise e.g. they are sometimes used to say something that otherwise can't legally be said, also hides the truth
Complementing the Costumer
Used to flatter their customers making the company look kind and trustworthy
Endorsements
Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people
Bribe
Tries to convince you to buy their product by adding something "extra" to their deal e.g. "buy one and get one free"