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Persuasive techniques, Elements of speech writing - Coggle Diagram
Persuasive techniques
Use of ETHOS- credibility, through convincing the reader with the use of vocabulary and style of speech.
PATHOS - Emotions to convince the audience to sympathize with the speaker or event correlating to the speech's purpose.
LOGOS - Statistics and logic to persuade the audience that the speech is authentic and makes sense.
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Identifying and analyzing the tone - The tone should connect with the target audience, such as a serious tone for a solemn topic that involves real-world problems, or a friendly tone for a specific age group to encourage the audience to listen and interact.
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Inclusive language - Using words such as 'We' and 'Us' to connect the audience with the speaker and invoke emotion through relation in events.
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Repetition - Repetition reminds the audience again and again of the main conflict or purpose of the speech and conveys/emphasizes its importance.
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Metaphor - Metaphor is used to apply a figure of description to a word or object that may not be directly applicable, such as describing a person to have a 'heart of gold'; the audience can connect 'gold' to purity or honesty as symbolic association.
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Quotes - Referring quotes to famous or memorable people can improve validity in the speech and connect to the reader as it leaves an impression on them.
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Humor - Humor can impress and entertain the audience, and find the speech enjoyable using punchlines that correlate to the speech, and builds a charismatic impression of the speaker.
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Formal language - This also connects with tone as formal language tells the reader that the speaker has credibility and is knowledgeable and experienced.
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Images - Images provide evidence relating to the speech, this can be in visual form as well as verbal form using vocabulary and adjectives.
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