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Chapters 8 and 9 - Coggle Diagram
Chapters 8 and 9
Mass Media
Print Media
All generally known as the press
Several Specific roles in society to help promote the core value of political freedom
Provide information and education
Set agendas
Act as a watchdog and public advocate
Electronic Media
News Media
Two basic threats to free press
Government control
Private Control
Public Opinion has four elements
Direction
Stability
Intensity
Salience
Need to answer four questions to test the credibility of a poll
Did the poll ask the right people?
What was the polls margin of error?
What was the question?
Which question came first?
Problems with Public Opinion
Often Ill-informed
Fragmented
Subject to change