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Power - Coggle Diagram
Power
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Paul Grice
Shows that co-operation is the norm in conversations but that 'conversational maxims' can be flouted or otherwise not followed to suggest influence and power.
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Norman Fairclough
Many interactions are unequal encounters that language choice is created and constrained by certain social power situations or 'power type' discourse of kinds accepted as 'normal' for that kind of encounter.
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Graphology
Conversational features:
- Who leads the talk?
- Who changes the topic?
- Who interrupts?
Who uses politeness strategies?
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synthetic personalisation - process of addressing mass audiences as though they were individuals through inclusive language.