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JBL, Consumer Persona :
Juhi Kapoor, 23 year old is a music enthusiast…
JBL
TRIGGER
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while searching online, Display ad/organic results
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POST PURCHASE EXPERIENCE
For online purchase, rating and writing the reviews
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LOYALTY LOOP
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Top of mind recall, for next as such purchase
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Would analyze in terms of music output, usage and design
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MOMENT OF PURCHASE
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Mode of payment for both online and offline, to look for cashback offers
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Consumer Persona :
Juhi Kapoor, 23 year old is a music enthusiast living in Mumbai, Andheri West with parents and an elder brother in a 3 BHK apartment.
She is studying in NMIMS pursuing MBA in Marketing.
She is lively, loves street food. She's coffee freak and often does parties with her friends!
TP1 - Discussing the price, sound quality and how lasting it is
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TP6 - An article by ET Retail, how JBL brand is capturing market
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TP8 - In canteen, music was being played on jbl speaker next to cash counter hence visible to everyone
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TP12 - On a normal sunday, out for a window shopping in Oberoi mall where there was a big poster of the brand
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TP-14 - While travelling on Mumbai-Pune highway, a huge billboard of JBL saying " Enhance your trip with JBL ear buds'
TP15- While returning from college to andheri by local train, a billboard of JBL that caught her eyes
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TP 17- Today, while travelling in local trains, since I forgot my earphones, my friend and I shared her JBL earphones
TP18- After google search, retargeting of JBL ads on instagram feed the same day
TP19- Instagram stories ad of season sale, special discount on music devices
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TP 21 - While travelling to Goa by air, saw a person next to me using the headphones
TP22- In a trek, saw a girl (tent mate) taking out her wireless speakers from a colorful and concrete box
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TP24- In a family function, a discussion regarding new wireless earphones by JBL came up
TP25- While listening to my favorite podcast, he mentioned about the brand JBL leading the market in this field and the smart tactics by the brand
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TP29- While almost finalizing/comparing prices realme ear bud, JBL pop up as 'people also searched for'
TP30- As an active Quora member, on a random day I read some good reviews about the brand
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TP32- For a window shopping just entered chroma store and enquired the features offered by different brands
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TP34- on the home page of flipkart, under music and electronics segment, JBL had an ad for special offers
TP35- on LinkedIn, read an article which talked about the strategy of value added service in the segment of electronics and JBL as a brand was clearly and distinctly stated
TP36- Few hours later, saw the reels posted on FB
TP39- Compared the price on Amazon and JBL Online store,(better price and no delivery charges)
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TP41- While discussing with a cousin about online lectures and how my other brand earphones end up hurting my ears and her JBLs don't, made me to think to buy one
TP40 - A video call with cousins, one of them showed her a week old JBL latest speakers and told us how soothing the music system is helping her in lockdown
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TP42 - A yoga influencer that I follow, had IG story saying about her new JBL Speakers
TP44 -An article on e-magazine was about how JBL is acquiring the market share by coming up with latest tech music devices
TP45 - push notification from JBL for the sale being live. (Remarketing due to earlier google search for JBL
TP46 - E-mail from JBL about the sale for a week, the next day
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TP47 - In a campaign at phoenix mall, I participated in their activity and it was a great fun
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TP49 - On Amazon, the speakers of JBL had highest 4+ star rating and reviews
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TP54 -For a google search, JBL website ranked first in organic search results
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TP58 - Comparing the delivery charges and overall price on Amazon, flipkart, paytm and myntra
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TP60 - Reading the negative reviews from a particular website, if that could be duplicate or so
TP61 - Reading the reviews to gain trust for am I purchasing the best and latest product or If I can go for another better one
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TP67 - After the product is locked, checking the fastest delivery website for same price
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TP70 - Before proceeding wth the 'place order' , a final check for the product, price, features and as such important details
TP71 - For online, deciding debit/credit card or some fintech medium
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TP73 - For online and offline, checking for EMI, if required
TP74 - For offline purchase, cash or online mode of payment if brand has collaboration with some bank
TP75 - Understanding the product usage and chances of damage, whether it is water free or not! If can claim for the damage happened, if yes then how?
TP76 - Ensuring for a proper packaging for online purchase. perhaps making sure no negative review regarding the packaging
TP77 - Ensuring for gift packing, if required(online purchase)
TP78 - For in-store purchase, to not unnecessarily make use of plastic carry bags
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TP96 - Actively and regularly following/checking the brand on IG, LinkedIN, FB, YT, etc
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TP99 - Perhaps would convince the family members to buy JBL products and at least parents, if not sibling due to she being rigid
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