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Project Documentation and Company Programming - Coggle Diagram
Project Documentation and Company Programming
Plans and Programs
Development of Plans and Programs
Sales Plan As we have seen previously, the main requirement before starting a marketing action is to set objectives in all areas of the company.
Purchasing plan Regarding purchasing policies, it is essential to have perfectly defined
its mechanisms to be able to offer a good sales service and customer service, and
satisfy your orders in the shortest possible time.
Definition of Information Needs
For the development of this function, the administrator must obtain a broad and total vision of the company's operations. On the first level are the plans
long-term for plant expansions, extensions or substitutions of machinery and equipment, and other expenses that involve cash outflows
exceptionally large.
Forecast and Prospective
Once we have established the objectives and policies, it is worth wondering what
following: • Will we have a structure that allows us to carry out the activities that
lead to the achievement of the objectives?
• Will this structure be efficient enough to do so in a
suitable?
• Will we be able to generate enough information in an agile way?
Definition of objectives
The evolution of the business world, the globalization of the economy, the major
impact of technology on industrial processes and the impact of electronics,
both in the productive aspects and in the management and control of the activities economical, make it increasingly necessary to constantly update the
concepts that mark the business direction.
Information sources
Internal
In order to increase profitability, we have seen that we must try to reduce
expenses to the minimum possible without penalizing the characteristics and image of the product.
We must know before all types of expenses that affect sales and decide
which we can reduce or which are too high.
Printed
The term propaganda is often used for communication with the masses for purposes
religious, political or social
External
Existing statistics can be obtained in the economic organisms of scope
local or national. The data is usually stratified according to age and level
income of the community,
Electronic
Once the brand has been selected and having clear the objectives that the company has to
reach, , it must decide what type of advertising it is going to do, what media it is going to use and
what kind of advertising support.
Collection of Information
Polls
What information do you want to collect and why? Start by formulating a few
simple questions: What opinions or possible behaviors do you want to know when
respect? In social science jargon this is called the dependent variable
What do you think are the causes? These are the independent variables. The
Results will provide an important foundation for the content of the survey.
Market research
Market research encompasses all activities that allow a company to
organization to obtain the information it requires to make decisions about its
environment, its marketing mix (price, product, place and promotion) and and its
current or potential customers.
Non-participatory observation
Despite the fact that participant observation is the purest method of investigation,
non-participant observation has become the most common
Opinion of Specialists
Managing human resources is an important task in all areas
functional. But within marketing, your task is fundamentally important
for sales managers
Information processing
Model Building
There is no universally accepted format or formula for every situation of
annual planning. In practice, each firm develops a method, outline or format
that seems to best suit your own needs
Generation of Possibilities
The analysis occurs simultaneously with the data collection. When observed,
interview, field notesare taken and the research journal is prepared
The investigator's work is not limited to recording .
Analysis of data
The value of an investigation depends on the results. And since the data does not have
the gift of speech, analysis and interpretation are fundamental elements of
any project.
Storage
Environmental monitoring consists of searching and processing information about the
changes in the environment of an organization Although some analysis of the environment is a
prerequisite for the development of .
corporate and marketing strategies,
Marketing environments that most firms face are dynamic