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Consumer Decision Journey for Cure.fit, Shikha, 22years, working at a…

- - - - TP8: Discounts
    - - TP5: Customer Acquisition
    - - TP3: Word of Mouth
    - - TP1: Appearance
    - - TP6: Customer Contact
    - - TP2: Customer Service
    - - TP7: Social Media
    - - TP4: Marketing
    - - TP9: Choice for customers
    - - TP43: Choice of session
    - - TP44: Choice of branch
    - - TP45: Flexible Timings
    - - TP47: Qualified trainers
- - - - TP22: Ease of Location
    - - TP25: Flexibility in prices
    - - TP21: Ease of choices- short &long term
    - - TP26: Schemes/Festive Orders
    - - TP23: Advertise need or transformations
    - - TP42: Word of Mouth
    - - TP41: Options in terms of location
    - - TP24: Virtual advertisements
    - - TP39: Offers for joining in groups
    - - TP40: Add on features allowing member to transfer twice
- - - - TP16: Equipment provided
    - - TP17: Technology
    - - TP18: Promotion
    - - TP28: Sessions
    - - TP19: Good Trainers are always a motivation
    - - TP20: Customer Connect
    - - TP29: Sleep tracking feature
    - - TP27: Brand Collaborations
    - - TP30: Steps tracking feature
    - - TP31: Weight tracking feature
    - - TP33: Hospitality
    - - TP37: Rewards
    - - TP38: Offers on merchandise
    - - TP46: Choice of trainers
- - - - TP34: Providing information about the gym
    - - TP35: Advertising by popups
    - - TP10: App
    - - TP11: Ease of Payment
- - - - Loyalty Loop
        
        Renewal of Membership
        
        Recommend
        
        TP48: Word of mouth by 1 member to another
        
        Brand Intervention to promote Loyalty
        
        TP36: Loyalty offers/points
        
        Share Referral Code
        
        TP13: Additional offers
        
        Increase frequency of sessions attended
        
        TP14: Sessions offered
        
        Buy brand products like gym wears, etc
        
        TP12: Merchandise
        
        Attend online sessions incase were not able to make it to the gym
        
        TP15: Online sessions
        
        Post on Social Media
        
        TP35: Daily engagement on Social Media
        
        Non Renewal of Membership
        
        Bad Mouthing
        
        Search for Options
        
        Non availability of classes on feasible timings
        
        Overcrowded