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Multi-national organisations - Coggle Diagram
Multi-national organisations
Absolute comparative advantage
Cheaper imported commodity
Manufacture product
Product presented to market
Relative comparative advantage
Regional / Local sourced commodity
Organisation specialises using commodity
Product presented to market
International operations stratergies
Home operations
Product is manufactured
Product exported for resale
Product presented to market
Multi domestic operations
Self contained operations
Operations in different countries
Strategic marketing differences
Product presented to market
Regional operations
Low cost distribution
Serve local markets
Global coordinated operations
Multi regional / country operations
High demand supplied locally and regionally
Product exported due to low demand regionally and locally
Branding
Identity of the organisation
Careful planning entering multi-national markets
Difference in beliefs in countries
Ethically correct branding to suit all global markets