Please enable JavaScript.
Coggle requires JavaScript to display documents.
Consumer Decision Journey for Wizarding World of Harry Potter (Orlando),…
Consumer Decision Journey for Wizarding World of Harry Potter (Orlando)
Initial Consideration Set
Last seen advertisement
TP 36: AV Advertisement
online reviews
TP 34: Website
what are the choices available
TP 37:Alternatives
what i want is not available where i am right now
TP 35: Location
Already visited the place in the past
TP 33: Theme park itself
promotions available at that time
TP 38: Ticketing website/counter
teaser of virtual tour
TP 32: Website
accessibility/connectivity
Tp 39: Location
ticket price/availability
TP 31: Ticketing website/ticket counter
trip affordability
TP 40: Ticket, location
alternatives for buying merch
TP 41: Online/Offline marketplace/shop
Offline reviews
TP 29: Word of Mouth
TP 30: Print Media
Product range available after purchase of ticket
TP 96: Additional Pos's
Triggers
Planning a trip with travel agent
TP 7: Travel Agent
IG influencers visiting and posting about swarovski
TP 8: Instagram
Vlogger visiting the location
TP 6: Youtube
See an image of the attractions
TP 9: Pintrest
mention/ads in blogs
TP 5: blog Posts
Mention in a travel magazine
TP 10:Travel Magazines
conversation with a friend who already visited
TP 4: Friend (A previous customer)
YouTube channel of WWOHP
TP 11: Youtube
Virtual tours
TP 3: Website
Planning a trip with friend
TP 12: Friend
See acquaintance wearing merch
TP 2: Acquaintance's person
Looking for places to visit in USA
TP 13: Google
Contest/Giveaway
TP 1: Social media page of HP
Seeing knockoff products
TP 14: Unauthorised reproductions
Advertisements in print media
TP 15: Print Media
See the location in someone's whatsapp dp
TP 16: Whatsapp
Articles in In-Flight Magazines/products/catalouges
TP 17: Airlines
Google maps recommendations
TP 18: Google Maps
Lonely Planet recommendations
TP 19: Travel website posts/recommendations
Read the HP books, saw the movies
TP 20: Official Brand Media
Played HP game
TP 21: Official Brand Games
Harry Potter booth at comic-con
TP 22: Comic-Con
Interaction with HP actors on IG
TP 23: Ambassadors Interaction
Website membership privilege's- Discounts, etc.
TP 24: Website
Received HP souveiner gift
TP 25: Brand souveiners
Bough official merch at Indian store
TP 26: Indian Official Store
Overheard someone talking about location
TP 27: Random people
Emailer from subscription
TP 28: Newsletter
Google researching about Harry Potter Universe
TP 97: Google Search Recommendations
Loyalty Loop
Repurchase
TP 75: Go again in the future
Future offerings
TP 76: Emailer
Brand interactions on social media
TP 77: Brand's social media
Points based loyalty program
TP 78: Loyalty Program
Consuming other products of the brand
TP 79: Other locations of WWOHP
TP 80: Buying merch of HP online
TP 81: Website interactions
TP 82: Books, Movies
Loyalty generating triggers
TP 83: Personalised email
TP 84: Birthday wishes
TP 85: Social Media reposts
Buying for others
TP 86: Gift cards
TP 87: Referral Codes
Disposal/ No repurchase
TP 88: Badmouthing to others personally
TP 89: Bad reviews online
Biased Initial Consideration Set
TP 90: Greater top of mind recall
TP 91: Better than all alternatives
Brand Intervention to promote loyalty
TP 92: Gifts and coupons
TP 93: Loyalty Programs
Exclusive access at future events in India
TP 99: Comic-con/other brand events
Moment of Purchase
Acceptable modes of payment
TP 47: Ticketing website/counter
new information regarding the brand
TP 48: Word of mouth
TP 49: Online reviews
TP 53: print media
checkout promotions
TP 50: website
TP 51: Salesperson
hidden costs
TP 52: Ticketing website/counter
purchase interruptions
TP 52: Ticketing website/counter
Promise of free gift
TP 54: Website
TP 55: Sales counter
Sales personnel - Coercion
TP 56: Sales person
Decision to delay purchase/Expectation of better price
TP 94: Ticket Price
Active Evaluation
Possibility of access
TP 42: Location
price/discount/promotion
TP 43: Emailer, website
Ticket availability
TP 44: Ticketing website/counter
Last minute recall episode
TP 45: Brand recall
Ticket Price
TP 46: Ticket window/counter
Direct recommendation
TP 57: Location based whatsapp/sms
Additional incentives/services offered on purchase
TP 58: Website
International Travel not possible due to political or other reasons not in customers control
TP 95: Location of the theme park
Post- Purchase Experience
Justifying the choice
TP 59: Product Experience
Expected returns
TP 60: Product Experience
Buyers remorse
TP 61: Dissatisfactory product experience
Further recommendations/discussions
TP 62: Consumer (You)
Feedback mechanism
TP 63: Emailer
TP 67: Phone call
TP 68: SMS/Whatsapp
TP 69: Physical feedback at the location
Sharing content
TP 64: Customers personal Social Media
Quality of souvenirs brought back
TP 65: Brand Products
Problem resolution
TP 66: Customer Care Helpline
Giving reviews for the theme park
TP 70: Travel review websites such as TripAdvisor, Yelp, Bookings.com
TP 71: Website of WWOHP
TP 72: Harry Potter forum on Reddit
TP 73: Google reviews
TP 74: Facebook page of WWOHP
Facebook Check-ins
TP 98: Facebook
Free gifts at entry and access to website features
TP 100: Free brand giftables
Consumer Persona: Rohit- 25 y/o male from Bangalore, childhood Harry Potter fan.