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Consumer Decision Journey For Oreo, Trigger Touch points, Initial…
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Trigger Touch points
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Child wants to try Activity related to consuming oreo: Twist it, Dip it, eat it. TP6- Hoardings
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Hoardings, billboards (OOH ads)- TP 18
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Sugar cravings in mood swing TP 22- Tv, Social media
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Advertisements Tp 24- TVC, Print, OOH etc.
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Post Purchase Experience
Happy with the emotional benefits TP 76- Reviews on flipkart and other online platforms, word of mouth.
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Further recommendations Tp 80- Reviews on flipkart, word of mouth.
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Justify the choice TP78 - Word Of mouth, Talking to other ladies and mothers.
Happy kid TP 81- Satisfaction, happy experience.
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Satisfied with Packaging TP 74- Satisfaction, touch and design.
Extra benefits availed like discounts TP 72-Coupon Codes, Loyalty Programs.
Child did not like the taste TP 82- Dissatisfaction, negative experience.
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Loyalty Loop Touchpoints
Loyalty behaviour
Follow the page on social media 85- Instagram, twitter
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Posting on social media TP 83- Blogs, Reviews, reels.
Brand Preference
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Better than other brands TP 90- reviews, word of mouth, blogs.
Repurchase
Add to cart Tp 88- flipkart, online purchasing portals.
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The overall experience
Value TP 98- Benefits, Purchase services.
Packaging TP 97- Sensory, Look and feel.
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Texture of the biscuits TP 100- Biscuits experience, sensory
Design TP 101- Cover, packaging.
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