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Consumer Decision Journey for Puma Shoes, A 27 year old boy named Danish,…

- - - - At the time of offer
      - Color of the product
      - Size of the product
      - Guarantee (if any)
      - Trial of the product
      - Service at the store
      - Advice from the store manager
      - Payment options
      - Weight of the product
      - Comfortness of the product
      - Attractive packaging
      - Convincing power of the storekeepers
      - Purchasing additional products like shoe cleaner, etc.
- - - - Exchange offer
      - Newspaper/Magazines
      - Offers & Discounts
      - Innovative product
      - Friends Suggestion
      - New Designs and Launch
      - Social media influencer
      - Saw someone random wearing them
      - Current shoes are not comfortable
      - Blogs & Vlogs
      - out of trend
      - Shoe bite
      - Some festival is coming
      - Shoe bursted
      - going for a trip
      - Dad offered you to get something
      - Saw some celebrity wearing them
      - New packaging
      - Pop Up Promotion
      - Company's personal Email
      - TV/YouTube Advertisement
      - Instagram Add
      - Word of mouth
      - Durability
      - Promotional message
      - Friends Status on Social media platform
      - Seasonal Sale
- - - - Benefit
      - How comfortable product is
      - Availability
      - Sale & Discount
      - Comparing it with other brands
      - Anyalternative product
      - Feedback of other customers
      - Ratings
      - Offer available at the time
      - Recommendation form friend
      - Trying at stores
      - Options available at the moment
      - Experience at store
      - Past experience