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BRANDING - Coggle Diagram
BRANDING
Identity - sender
Brand - receiver
Brand Identity
Define sender
Personality
Physique
Bridges sender - recipient
Culture
Relationship
Define recipient
Reflection
Self image
Brand reputation
External evaluation
Brand equity
Monetary value
Brand recognition
Brand consumption
Brand content
Consumer/ audience connection
Maintain interest
Information
Entertainment
Brand naming
Coined
Arbitrary
Suggestive
Descriptive
Generic
Brand naming process
Specify branding objectives
Names creation
Evaluation
Choice
Trademark registration