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Competing in a global context, Link: Sustainable development, Link:…
Competing in a global context
Global marketing
Marketing and ethics in a global context
Ethical issues - workers
Ethical issues - consumers
CSR and environmental affects
Reasons for global expansion
Macro and MIcro environments of target market
Joining and operating in global matkets
Advertising
Branding
Innovation :
Identity
equity
Globalisation :globe_with_meridians:
Convergence
Nutrition transition
Product standardisation
Loss of local traditions
Economies of scale
Divergence
Lack of innovation
Introverted
Crossvergence
"Glocalisation"
Happy medium
Market analysis
Global trade :handshake:
Competition
In trade between countries
Among businesses
International operations
Effects of globalisation on trade
Reasons for international expansion
Supply chain management
Economic and financial flows
Global imbalances
FDI
Human resources management
Link: Strategy
WTO
Regulation
Evolution of rules
Different juristictions = different rules
Financial accounting
Means of regulation
Roman
Anglo saxon
IFRS & IASB
Accountability
Transparency
Efficiency
Link: Providing stability for Global trade
Government intervention
China and foreign media
Financial management
Transfer pricing
FOREX :heavy_dollar_sign:
Supply and Demand of currency
Government intervention
Exchange rates
The resulting effects on SME'S
Tax considerations
Link: Sustainable development
Link: Education / financial planning limitations
