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What makes a good logo - Coggle Diagram
What makes a good logo
Appropriate color scheme
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Brown, the color of trees and wood, evokes nature and land.
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In the US, green is the color of money, and in Japan, purple often represents evil.
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Appropriate size
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if its formal, it should be a medium size
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The right shape
Circles and ovals: Friendly, casual, inviting
Sharp angles and spikes: Aggression, edgy, gritty, offbeat
Curvy lines: Playful, relaxing, intriguing
Clear fonts
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Serifs are best for more formal or professional brands, while sans serifs are more casual and carefree.
Use different fonts to separate types of text: a flashy, decorative one for your name, and a clear, legible one for secondary text like slogans.
Accurate Bussiness cues
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If its a dentist company, a image of a tooth can resemble a dentist bussiness