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G3_Leading Strategically, member, a company that was solved for over a…

- - - - know about your model
        
        use V-A-R-S framework
      - it's ok if don't tend to it
- - - - can outsource to other partners.
    - - ex:Netflix build and manage the relationship between movie and television studios(=stream)
  - - - even increase EVA ,still need to translate some values into revenue.
        
        ex:newspaper's fail
        
        type of models
        
        freemium model
        
        ex: apps
        
        razor-blade model
        
        ex: coffee machine
        
        a model consisting many sides of market
        
        ex: two-side: Ebays, muti-side: FB
        
        should be aligned with
        
        the challenges associated with customer adoption for the new product or service.
        
        other aspects of the business model
  - - - create more value for customers
        
        ex:Netflix give customer convenience (watch video at home)
      - reduce cost of producing value
        
        ex:Netflix avoid operate store's cost.
  - - - some companies
        
        focus on a single product/service
      - others
        
        include multiple products/services
    - - some companies
        
        entail substantial vertical integration
      - others
        
        rely on partners who provide components or services
    - - broad
        
        serve all segments of customers
      - narrow
        
        serve a few customer segments
- - - - a good corporate mission
        
        emphasize creation of customer or social value
        
        1.interact more smoothly
        2.easier to resolve disputes
        3.great inspiration for all employees to give their best work
        
        focus on important needs or problems to address
- - - - Experiences
        
        the Professor of Aerospace Studies at the UFI
        
        PhD at St. Louis in business administration finance management science
        
        two years as a CEO over Credit Union
        
        an employee on company in Champagne for three years
        
        Chief Executive Officer in 2012
        
        28 years on active duty in the Air Force
  - - - the founder and CEO of Catalytic
        
        growing startup providing Intelligent process automation for a wide range of corporate functions
      - previously the CTO of Fieldglass
        
        meeting up with Jai Shekhawat
        
        Fieldglass
      - consulting world
        
        learning a lot about business in general
        
        participate in sth of his own
        
        do not really get to reap the benefits of it
  - - - Avant
        
        two co-founders
        
        Y Combinator start-up incubator program
        
        one runs our analytics organization
        
        One runs our technology organization
        
        try to get a loan from a traditional branch based lender and had a terrible experience
        
        950 employees today operate in the US, UK, and Canada
        
        uses technology to provide convenient consumer loans over the Internet.
      - Enova International
      - lead up to the Russian immigrant about 15 years
- - - - make people be motivated and passionate
    - - people know what they should do
    - - conclusion
        
        everything we do has to correlate with that mission, and be sincere.
        
        not only define what you're trying to accomplish as a company, but also define the acceptable rules of engagement for how you accomplish that mission.
        
        the values of the company
        
        Not just to make money, but to serve a greater good
  - - - communicate the company's mission, vision, and values
      - set an example by their own behavior and to encourage others to follow them
- - - - enter the destination
        
        wait...
  - - - interaction with customers
      - destress themselves
      - make some extra money
      - flexible work hours
    - - social security number
      - background check
      - DMV check
  - - - the application
        
        positive attitude
  - - - create more value for customers
        
        car ride service at a reasonable cost
        
        convenient
        
        timely
        
        reduce cost of producing value
        
        efficiently
    - - Capabilities
        
        marketing capabilities
        
        development of softwaret : sophisticated algorithms
      - Activities
        
        taxicab commission
        
        city and local politicians
        
        civic groups
        
        taxicab lobbies
        
        regulatory agencies
        
        local politics
      - resources
        
        widely available smart phones
        
        wireless telecom services
        
        GPS coverage and services
    - - attracting both drivers and riders to the same platform
    - - Customer Segments
        
        who has a smartphone
      - Horizontal Scope
        
        what are the ideal locations for Uber?
        
        which geographic markets is Uber active in?
        
        what other businesses has Uber entered into?
        
        taxicab ride services with UberX, to more premium limousine type Services
        
        Uber Eats
        
        Uber Freight
        
        Uber Works
      - Vertical Scope
        
        ownership of cars in the employment of drivers?
        
        outsources some key elements of its software and web services?
        
        What are the pros and cons of outsourcing?
- - - - internal
    - - external
    - - very high level analysis
      - no guidance on what or how to analyze
      - confusion about categories
      - no compelling connection
      - only a starting point