Please enable JavaScript.
Coggle requires JavaScript to display documents.
Case Problem - Coggle Diagram
Case Problem
What is the problem / opportunity?
What factors / issues do we need to consider?
A growth problem?
A margin problem?
A brand awareness problem?
A New Product proposition?
What are the marketing insights and consumer trends?
What are the facts contributing to that?
What are the market segments?
[segment 1]
[Segment 2]
[Segment 3]
Who is the target market / audience?
Where are they at in the marketing funnel?
Awareness, consideration, etc.
What are the risks?
What if the economy shifts?
What might competitor retaliation look like?
What is our strategy to deal with that?
What are the decisions that need to be made?
Company profile