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NIKE - Coggle Diagram
NIKE
PESTEL analysis
Macro-environmental factors that affect Nike's performance
Social
Movement towards healthier life style
Conscious about fitness
"Sweat-shop" mentality
Technological
Own platform
AI disruption
Economic
Low corporate tax rate
Consumer spending patterns
Environmental
Waste management
Carbon footprint
Political
Looking for continued growth
US-China trade wars
Legal
Lawsuits
Porter's 5 Forces Analysis
Buyer Power
(moderate)
Product availability
Individual consumer
Low switching costs
Threat of substitutions
(moderate)
Availability of substitutes
Supplier Power
(weak)
Large # of suppliers
High overall supply volume
Threat of new entry
(moderate)
High cost to develop brand awareness
Competitive rivalry
(strong)
Strong # of companies
Values
Community
Sustainability
Diversity
Social responsibility
Upsides
Build customer loyalty and trust
Motivate employees and lower turnover rate
Better brand awareness
Downsides
Core Competencies
Brand recognition
Sustainable?
Finding and creating idols
Product design/innovation
Dryfit, Nike+, Smart Clothing, Vaporfly
Sustainable?
With continued innovation
Marketing
Inspire feelings
Globalization
Build-Borrow-Buy Framework
How tradable are the targeted resources?
How close to your resource partner?
How relevant are the internal resources?
How well can you integrate the target firm?
Vision
Authentic
Connected
Distinctive
Mission
Inspiration
Innovation
All bodies are athletes
"bring inspiration and innovation to every athlete in the world"
Top Challenges
Internal
Brand Image
Fallen Heroes
Have interviews
Reputation
Broad target market
External
Falling behind with the under-18 crowd
Lulelemon Athletica major force in fast growing athleisure segment
Cost for labor in manufacturing locations going up
Raw material traceability
XUAR
Extended value chain due diligence