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Storytelling - Coggle Diagram
Storytelling
Tips
drop the personal pronoun
pause are useful when you talk
interact with the audience
Use methaphors to leave a stronger impression
Always keep in mind the purpose of the speech
Good balance between narrative and data
A good plot
Appeal to the senses, memories and remembrance
Telling by reliving all these emotions and memories yourself.
Using the surprise effect
3 Steps
The Struggle
Make the problem seem familiar
Use 'You'
Use present tense
Use specific details
The solution
Introduce solution
Let someone else be the hero
The Setup
Make characters relatable
Place the audience in the scene
Ask question
Make the customer the hero
How the product will help the buyer to solve a problem
The product is not the hero of the speech
"People buy with emotions and justify with facts"