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Customer Decision Journey, Touchpoints, Krish Shantaram - Luxury Eyewear,…

- - - - Repurchase
      - More products
    - - Go somewhere else
      - Decided not to buy
  - - - Product discontinued
      - Incident in the store
      - Design / Utility Issues
- - - - Hats
      - Eyewear
      - Caps
    - - Watches
      - Jewellery
      - Shoes
- - - - Discounts
      - Exclusive Content
    - - Virtual
      - Physical
    - - App Notifications
      - E-mails
      - Mobile Messages
- - - - Bad quality
      - Bad consumer experience