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Social Media - Coggle Diagram
Social Media
Why is HARDI on SM?
Boost brand engagement ?
Build a stronger community around HARDI
Drive traffic to the website
Provide social customer service
Increase brand awareness
Listen to conversations about HARDI
Why do they consume our content?
Complain about their issues
Socialise with like minded people
Get the most out of their spryaer
Killing time
Stay up to date
Do not intend to consume
What types of posts to share?
Dealership content
Tips and advice
Customer success stories
Promotional offers
Factory/ HQ photos
Who is our target audience?
Media and wider community
Current and Prospective Employees
B2B Customers
End Users (new and existing hardi owners)
Where does our audience usually hang out online?
Instagram
Twitter
Facebook
How often?
3-5 Hardi own posts per week*
2 videos
3 static
50% drop in engagement if post more than 1ce per day for pages under 10,000 ppl (twitter being exception)
up to 3 re-shares
24h response time
When are they online
Weekends: 9am-12 and 8pm to 9pm
Weekdays: between 8am-10am, and 4pm-9pm