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What's your favorite thing about our blue spine guides? - Coggle…
What's your favorite thing about our blue spine guides?
Additional context; pullout boxes; know before you get there
Helps you understand things that are less obvious
Structural/information design
Consistent
All the books work the same way
Granularity; Information on smaller as well as better known places
Off the beaten path/unusual places
Scanable content; highlights
Icons; saves you time
Presented in an experiential way
Tone of voice/personality
Feels like the voice of a friend
Expertise
Created by people who have actually used/done these things
Why I love sections...
We use the best writers
Can you learn things about your own city? You can with LP.
Fosters cultural understanding
Language learning
Transportation - reduces stress
Itineraries
Survival guide
Experience guides do this well
Practical!
Can parse lots of information quickly
Want ease of use to be part of the digital product
Gives you a flavor of the place before you get there; Feels familiar
Books are contained;
Too many options online
Limits your options -- in a good way
Contains a LOT
It is always in the guidebook