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CUSTOMERS' PERCEPTIONS, Product innovation, Price and brand, Value…
CUSTOMERS' PERCEPTIONS
Product innovation
PRODUCT CHAHRACTERISTICS
Aspects of product features and design
Functional and innovative products typically require different supply chain strategies
Price and brand
Everyday-low-pricing strategy (EDLP)
Customers do not have to worry about buying at wrong time, and manufectrs do not need to plan for demand variations as a result of promotions
Smaller profits margins but rhe more important on
REDUNCING OPERATING COSTS.
BRAND names promoted high quality and prestige
Value-added services
service-parts supply chians
DIFFERENTIATION THORUGH AFTER-SALE SERVICE REQUIRES SPECIALED SUPPLY CHAIN CAPABILITIES
PRODUCT INNOVATION SPEED
TECNOLOGY or PRODUCT CLOCK SPEED
FUNCTIONAL PRODUCTS
INNOVATIVE PRODUCTS
The Operations strategy
that a
COMPANY
deploys
must be driven by
THE VALUE PROPOSITION
that the firim provides to its costumers
ESSENTIAL
Product selection and availability
Many products
come in
VARIETY OF
OPTIONS
STYLES
COLORS
SHAPES
MIDSIZE CARS
Best buy
many offers on WEB vs Limted options thorough traditional Retail
Amazon
DIFFERENT CHANNELS MAY REQUIRE DIFFERENT SUPPLY CHAIN STRATEGIES
Relations and experiences
connection between the firm and its customers
COSTUMER VALUE
The way customers perceive
Products
Services
The company's offerings
Other intangibles
SHORT REPONSE TIME
EMPHASIZE SCARCITY
FROM CUSTOMER VALUE TO OPERATIONS STRATEGY
GRANADOS CERDA ADALBERTO
